CEO & Editor-in-Chief, Astro Awani
Suhaimi, who was Astro AWANI’s Group Editor-in-Chief and Anchorman, left AWANI on March 6, 2015 to focus on Communications, Content & Media Training and Consultancy services. Two years later, the Astro Group invited Suhaimi to re-join the media powerhouse. On March 1, 2017, Suhaimi reported for duty at the newsroom he once helped to establish. This time as Astro AWANI’s Chief Executive Officer and Editor-in-Chief.
With 27 years of experience as producer, broadcast journalist, anchorman and content strategist, Suhaimi practices a hands-on approach in editorial and newsroom management.
He played a major role in building the “Astro AWANI 24/7 news” brand. Having been a member of the pioneer team that started Astro AWANI in 2007, he mentored all the star anchors, coached the editorial team and led the 24/7 news and information channel team to excel in BREAKING NEWS and 360 news analysis.
Under his leadership, AWANI was ranked 4th in Google’s Trending Searches of Malaysia 2014 for the comprehensive coverage of the disappearance of Malaysia Airlines MH370 and the crash of Malaysia Airlines MH17 in Ukraine.
AWANI’s digital media, astroawani.com, was ranked number 2 on Effective Measure’s list for news organization accessed via mobile in July 2014 due to MH17 coverage.
Suhaimi, a member of the Institute of Public Relations Malaysia, is a communications, media, branding and perception management trainer who regularly conducts media relations training for the Malaysian Press Institute. He attended the CNN Journalism Fellowship Management Session at CNN’s Headquarters in Atlanta, Georgia, USA in September, 2014 and is a CNN Journalism Fellow. He completed the Harvard Case Study Training on “Effective Strategies for Media Companies” in October 2009.
Suhaimi has provided strategic communications advice to the top management teams of multinational companies, public listed companies, opinion leaders, politicians and organizations in the public sector.
Prior to joining Astro AWANI in May 2007, Suhaimi started his career as a bank officer in 1987 with Bank of Commerce Berhad. In 1990, Suhaimi joined TV3 as a reporter and assistant producer. He started anchoring TV3 News in 1993, and soon became one of Malaysia’s top names in broadcasting. He produced and hosted news and current affairs programmes on TV3 like Face to Face, Editor, Teleskop, Malaysia Hari Ini and Bincang Petang in addition to anchoring prime time news, Buletin Utama and the English News, Nightline.
At TV3, he also anchored and produced special programmes like Al-Ries & Jack Trout marketing series, Bajet, Elections and many more. His last post at TV3 was Content Creation and Development Manager before leaving the station in 2003.
Between 2003 and 2006, Suhaimi provided editorial and content consultancy services and public relations advice to various organizations such as ACCA, Telekom, PETRONAS, Universiti Teknologi PETRONAS and 1901 Hotdogs, to name a few.
From March 2015 to March 2017 Suhaimi provided various training workshops on media, content, branding, public relations and crisis management. His clients include PETRONAS, Ranhill, Mass Rapid Transit Corporation Sdn Bhd (MRT Corp), JKR, Ministry of Agriculture & Agro-Based Industry, Ministry of Defence, Razak School of Government, JPA, JPS, ATM, Tabung Haji, UEM Group, stakeholders of Pantai 2 Sewage Treatment Plant, Unlimited Dreams, ASTRO, TVAlhijrah, Institut Integriti Malaysia, ABIM, KBI, AlRajhi Bank, Lembaga Pemasaran Pertanian Persekutuan (FAMA), Majlis Agama Islam Negeri Perak, Danajamin Nasional Bhd, Istana Negara, The Prefects Board of Malay College Kuala Kangsar and many more. He also trained leaders of Start Ups in the ASEAN region on “dealing with the media” through his collaboration with the New Entrepreneurs Foundation. Through this collaboration Suhaimi trained Start Ups founders from Singapore, Myanmar, Philippines, Thailand, Indonesia and Malaysia.
Despite his hectic schedule, Suhaimi still finds time to give lectures on communications at institutions of higher learning on regular basis. He is also a much sought after speaker for various business, marketing and communications conferences and seminars. Among others, Suhaimi was a speaker at the Malaysian Institute of Accountants (MIA) International Conference 2015, ABIM’s Global Forum 2015, UKM’s Media Entrepreneurship Industry Talk 2015 and Media Crisis Management Forum 2016.
Suhaimi is also a much sought after Master of Ceremonies. Among others, he has emceed many high profile events like the 1ASEAN Entrepreneurship Summit 2015 (emceeing and moderating talks involving ASEAN economic ministers), the Suzy Orman Financial Freedom Talk (emceeing and moderating a talk by America’s foremost personal finance expert, Suze
Orman), Samsung Galaxy Note7 Business Showcase 2016, the yearly annual dinner of The Malay College Kuala Kangsar (with their Royal Highnesses the Malay Rulers as VVIP guests) and The 100 years of MCKK in 2005 (Involving the SPB YDP Agong and their Royal Highnesses the Malay Rulers).
Suhaimi has also moderated Universiti Kebangaan Malaysia’s Bicara Persada, Halal Forum at the Selangor International Expo 2016 and SPAD’s Land Public Transportation Symposium 2015.
Suhaimi holds a Bachelor’s degree in Business Administration from Portland State University, Portland, Oregon, USA and an MBA from City University, Bellevue, Washington.
He received his secondary education at the prestigious Malay College Kuala Kangsar.
Suhaimi enjoys photography, traveling, painting, singing and networking.
A very creative personality who is young at heart, Suhaimi is a talented fashion entrepreneur — designing and selling contemporary batik shirts online under the Su & Ash brand. His collections are available at www.suandash.com.
He regularly writes about his training sessions, workshops and adventures on Linked-in.
On August 18, 2016, Suhaimi officially became an author with the launch of his book “I Hate Reading the Teleprompter: My 25 years in Broadcast Journalism”. The book, published by MPH Publishing, provides interesting insights on the changing media landscape.
The incorporation of new technologies is expected to simultaneously kill and create hundreds of millions of jobs in the years to come. Societies will need to adapt, developing the skills required for the workforce and social solutions to mitigate the hurdles of transition. A sustainable and prosperous future will only be possible if social cohesion […]